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Privacy Policy

In Plain English

AmeraLabs is owned and operated by Labsamera MB. It is our policy to create awesome products and we hold all our customers and prospects in high regard. We will never do anything to cheat you or deceive you, we will not spam you or spy on you and we will never share your information with any third party. We’ve done our best to present all information on this site accurately and all the testimonials are real testimonials from real people. Basically, we’re an honest business and we’d be glad to tell our grandma (or yours) about everything we do, as we have nothing to hide or be ashamed of. Below, there’s a whole bunch of lawyer-speak, which is designed to cover our asses in every possible way, in case someone gets it into their heads to sue us.

Introduction

AmeraLabs (“we” or “us”) values our visitors’ privacy. This Privacy Policy (“Privacy Policy”) summarizes what information we might collect from a visitor (“you” or “users”) to our website (the “Site”), and what we will and will not do with it. Please note that this Privacy Policy does not govern the collection and use of information by companies that AmeraLabs does not control, nor by individuals not employed or managed by AmeraLabs. If you visit a Web site that we mention or link to, be sure to review its privacy policy before providing the site with information.

Personal identification information

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our site, register on the site, place an order, fill out a form to subscribe to the newsletter, use our interactive tools and calculators, submit download request forms, request a quote, and regarding other activities, services, features or resources we make available on our Site. You may be asked for, as appropriate, name, email address, mailing address, phone number. When you use our interactive tools, calculators, or download forms, we may also collect business-related information, including but not limited to: company name, job title, industry, number of 3D printers, printer models, monthly or annual resin consumption, current resin costs, and other operational data you provide. This information is collected to deliver your personalized results or requested resources and, where you have given consent, to follow up with relevant product recommendations and offers. We will collect personal identification information from you only if you voluntarily submit such information to us. You can always refuse to supply personally identification information, except that it may prevent you from engaging in certain Site related activities. If you do provide personally identifiable information to us, either directly or through a reseller or other business partner, we will:

  • not sell or rent it to a third party without your permission. Unless you opt out (see below), we may use your contact information to provide you with information we believe you need to know or may find useful, such as (for example) news about our services and products and modifications to the Terms of Use;
  • take commercially reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction;
  • not use or disclose the information except:
    • as necessary to provide services or products you have ordered, such as (for example) by providing it to a carrier to deliver products you have ordered, including sharing such information with our authorized agents and partners;
    • in other ways described in this Privacy Policy or to which you have otherwise consented;
    • in the aggregate with other information in such a way so that your identity cannot reasonably be determined (for example, statistical compilations);
    • as required by law, for example, in response to a subpoena or search warrant;
    • to outside auditors who have agreed to keep the information confidential;
    • as necessary to enforce the Terms of Use;
    • as necessary to protect the rights, safety, or property of AmeraLabs, its users, or others; this may include (for example) exchanging information with other organizations for fraud protection and/or risk reduction.

We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes if you have given us your permission. If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at support@ameralabs.com.

How we use collected information

We collect and use your personal information for the following purposes:

  • To improve customer service. Your information helps us to more effectively respond to your customer service requests and support needs.
  • To improve our Site. We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To process transactions. We may use the information you provide about yourself when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To deliver personalized results from our tools and calculators. When you use interactive features on our Site, we use the information you submit to generate your personalized estimates, calculations, or other results.
  • To fulfill download requests. When you submit a form to download resources from our Site, we use the information you provide to deliver the requested resource and, where you have given consent, to follow up with relevant content.
  • To send periodic emails. The email address you provide for order processing, will only be used to send information and updates pertaining to your order. It may also be used to respond to your inquiries, and/or other requests or questions. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or you may contact us via our Site.
  • To provide marketing communications you have consented to. Where you have given your explicit consent — for example, by checking the marketing opt-in box on our interactive tools, download forms, or other forms — we may use your contact information and the business data you provided to send you personalized product recommendations, special offers, educational content, and other marketing communications relevant to your needs. You may withdraw this consent at any time (see “Your rights” below).

Legal basis for processing (GDPR)

Under the EU General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

  • Consent — When you opt in to receive marketing communications or submit information through our interactive tools with the marketing consent checkbox selected, we process your data based on your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Contractual necessity — When you place an order or create an account, we process your data as necessary to fulfill the contract between you and AmeraLabs (e.g., processing payments, delivering products, providing order updates).
  • Legitimate interest — We may process certain data based on our legitimate business interests, such as improving our website, analyzing aggregated and anonymized usage patterns, and preventing fraud. We ensure these interests do not override your fundamental rights and freedoms.
  • Legal obligation — We may process your data when required to comply with applicable laws, regulations, or legal proceedings.

Data collected through interactive tools, calculators, and download forms

Our Site offers various interactive tools (such as calculators, configurators, and estimators) and downloadable resources (such as calibration parts, guides, templates, and other files). When you use any of these features, you may be asked to submit a form with some or all of the following information:

  • Contact information: name, email address, phone number, company name, and job title.
  • Business and operational data: depending on the tool, this may include industry, number of 3D printers, printer models or types, resin consumption volumes, current costs, and any other business-related information relevant to the tool’s purpose.

How this data is used:

  • To deliver the results, calculations, or files you requested.
  • To understand your needs so we can follow up with relevant product recommendations — only where you have given explicit marketing consent via a separate opt-in checkbox on the form.
  • In aggregated and anonymized form, to improve our products, pricing, and services.

Consent for marketing follow-up: Submitting any tool or download form to receive your results or files does not automatically subscribe you to marketing communications. Where marketing follow-up is offered, a separate, clearly labeled consent checkbox is provided on the form. Marketing emails will only be sent if you actively check this box. You may unsubscribe at any time.

Other information we collect

We may collect other information that cannot be readily used to identify you, such as (for example) the domain name and IP address of your computer. We may use this information, individually or in the aggregate, for technical administration of our Site(s); research and development; customer and account administration; and to help us focus our marketing efforts more precisely and improve our website and service. We currently use Google Analytics for traffic analysis and SEO optimization. Feel free to check out its privacy policies to find out more.

Cookies

AmeraLabs uses “cookies” to store personal data on your computer. We may also link information stored on your computer in cookies with personal data about specific individuals stored on our servers. If you set up your Web browser (for example, Internet Explorer, Firefox, Chrome or Safari) so that cookies are not allowed, you might not be able to use all or some of the features of our Web site(s).

Third-party service providers

We use the following third-party service providers who may process your personal data on our behalf:

  • Omnisend — email marketing and automation platform, used to send newsletters, marketing emails, and automated follow-up sequences. Data shared: email address, name, and marketing preferences. Omnisend Privacy Policy
  • Google Analytics — website traffic analysis and user behavior insights. Data shared: anonymized browsing data, IP address, cookies. Google Privacy Policy
  • WooCommerce / WordPress — e-commerce platform powering our online store. Data shared: order and account information. WooCommerce Privacy Policy
  • PayPal — payment processing. Data shared: billing and payment information as needed to process transactions. PayPal Privacy Policy
  • Stripe — payment processing. Data shared: billing and payment information as needed to process transactions. Stripe Privacy Policy
  • Hostinger.com — web hosting and data storage provider.

All third-party providers are contractually obligated to process your data only for the purposes we specify and to maintain appropriate security measures.

Data retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy:

  • Order and transaction data: retained for the duration required by applicable tax and accounting laws (typically up to 10 years).
  • Interactive tool, calculator, and download form submissions: retained for up to 24 months from the date of submission, unless you request earlier deletion.
  • Marketing contact data: retained for as long as you remain subscribed to our marketing communications. Upon unsubscribing, your data will be removed from active marketing lists within 30 days. A minimal suppression record (email address only) may be kept to ensure we do not inadvertently re-contact you.
  • Website analytics data: retained in accordance with Google Analytics’ data retention settings (currently set to 14 months).

You may request deletion of your data at any time by contacting us (see “Questions and contact information” below).

External data storage sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted. Sensitive and private data exchange between the Site and you happen over a SSL secured communication channel and is encrypted and protected with digital signatures.

E-commerce platform

Our store is built on WooCommerce – a customizable, open-source eCommerce platform built on WordPress. They provide us with the online e-commerce platform that allows us to sell our products and services to you. It is hosted on hostinger.com servers. Your data is stored through hostinger.com data storage, databases and the general WooCommerce application. They store your data on a secure server behind a firewall. We offer PayPal and Stripe as our payment gateways options to complete your purchase. We do not store your credit card data. All payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Your rights

Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

  • Right of access — You may request a copy of the personal data we hold about you.
  • Right to rectification — You may request correction of any inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”) — You may request deletion of your personal data where there is no compelling reason for us to continue processing it.
  • Right to restrict processing — You may request that we limit how we use your data in certain circumstances.
  • Right to data portability — You may request to receive your personal data in a structured, commonly used, machine-readable format.
  • Right to object — You may object to the processing of your personal data where we rely on legitimate interest as the legal basis.
  • Right to withdraw consent — Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at support@ameralabs.com. We will respond to your request within 30 days. If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In Lithuania, the relevant authority is the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija, https://vdai.lrv.lt).

Your privacy responsibilities

To help protect your privacy, be sure to take customary precautions to guard against “malware” (viruses, Trojan horses, bots, etc.), for example by installing and updating suitable anti-virus software.

Notice to United States users

AmeraLabs’ operations are located primarily in the European Union (EU). If you provide information to us, the information will be transferred out of the United States to the European Union (EU). By providing personal information to us, you are consenting to its storage and use as described herein.

Information collected from children

You must be at least 16 years old to use AmeraLabs Site(s) and their service(s). AmeraLabs does not knowingly collect information from children under 16.

Changes to this privacy policy

We reserve the right to change this privacy policy as we deem necessary or appropriate because of legal compliance requirements or changes in our business practices. If you have provided us with an email address, we will endeavor to notify you, by email to that address, of any material change to how we will use personally identifiable information.

Questions and contact information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at support@ameralabs.com.

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